A constant challenge for charities, professional associations, and trade-unions is recruiting benefactors and new members, improving participation and retention, and increasing fund raising and non-dues revenue generation.  The solution to these challenges, it is commonly agreed, is personal touch.  But how can non-profits extend their personal touch and effectively address these issues?

What if your organization could amplify its own patrons' "personal touch" and extend their out-reach on behalf of the organization by helping them leverage their own passion, expertise, and talent?  Would that help generate greater public awareness for your own organization?

Imagine the amount of "personal touch" that would be multiplied when your organization's loyal benefactors and members become content-contributors, licensing their publications to showcase their knowledge, expertise, and experience.  Not only would your benefactors and members strengthen their relationships to those searching for the skills, knowledge, and the mastery they offer, but they would greatly magnify your own organization's public image as well.

In short time, their word-of-mouth buzz will amplify the ability of your organization to:

• acquire new patrons and members;
• improve patron and member retention; and
• expand your revenue generating capabilities.